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Updated on 14 Jan, 2011

BA in Apparel Design & Merchandising (IGNOU-Institute of Apparel Management (IAM) Collaboration) (BAADM)

Minimum Duration: 3 Years
Maximum Duration: 6 Years
Course Fee: Rs. 300,000
Minimum Age: No bar
Maximum Age: No bar


10+2 pass


Apparel Design and Merchandising is an undergraduate course , offers students a unique opportunity to explore the relationship between innovative design and contemporary technology concept, context and realisation. The students will acquire and develop both technical and business skills to succeed in today's competitive fashion industry as well as study the processes involved in the production of various fashion garments as these are the building blocks for any successful fashion designer.  

Apparel Design and Merchandising provides an opportunity to challenge clothing through technology, and in the process, develop innovative techniques for mastering fashion. Such a programme ensures that each professional, although specifically qualified for a particular specialization area, is also able to interact competently with other non-specialized areas of functioning necessary for competent design technologists. The programme inculcates functioning within the context of design and merchandising as a responsible member of a core team.

This programme is being offered in collaboration with Institute of Apparel Management [IAM]. This is a Full-Time Face-to-Face Programme offered in July session through Gurgaon and Mumbai campuses of IAM. The Programme is of three years duration involves six semesters of study and comprises the following courses with a total of 125 credits. 

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