Introduction

The Master of Tourism & Travel Management (MTTM_NEW) Programme has been developed keeping in view the learners who are already employed in the tourism sector at various levels and those who intend to make a career in the tourism industry. The thrust at the Masters level is to train managers to meet the tourism industry requirements.

Objective

On completion of the Master of Tourism and Travel Management (MTTM_NEW) programme, the graduates should be able to:

• explain the inter-linkages among various sub-sectors of the tourism and hospitality industry.
• discuss the principles and theories of management in the context of tourism and hospitality operations.
• assess human resource requirements in organisations and to design human resource training and development programmes.
• acquire knowledge regarding technological advances and their application in the tourism and hospitality operations.
• comprehend entrepreneurial ventures and institutional interface for small scale industries considering tourism is an industry where the majority players belong to the small-scale sector.
• conduct market research to understand the tourism market.
• reflect on the needs and wants of tourists while developing tourism products and their marketing strategies.
• analyse the various accounting and financial functions applicable in tourism and hospitality enterprises.
• understand the intricacies involved in the functioning and organizing of various business tourism events like convention, trade shows, travel marts, expositions etc.
• analyse tourism impacts in relation to their relevance for future development and planning of tourism.
• demonstrate the acquisition of skills required to carry out managerial level responsibilities in tourism and hospitality -related enterprises.
• inculcate a professional approach for managing tourism operations and enterprises.
Learner Target Group
Eligibility & Medium
Duration & FeeStructure
Job/Future Prospects
Programme Coordinator

Learner Target Group

The Master of Tourism and Travel Management (MTTM) programme is designed for graduates and professionals seeking advanced knowledge and managerial competencies in the tourism and hospitality sector. It is particularly beneficial for individuals employed in tourism and allied industries, as well as those working with central and state tourism organisations, who wish to enhance their professional expertise and career prospects. The programme is equally suitable for aspiring managers, entrepreneurs planning to establish or expand tourism-related enterprises, professionals involved in tourism promotion and destination development, and researchers seeking to deepen their understanding of contemporary tourism issues. The programme aims to prepare learners for leadership roles and lifelong professional development in the dynamic travel and tourism industry.

Eligibility & Medium

Eligibility for admission: Any graduate from a recognized institution/university

Medium of Instruction: English

Duration & Fee Structure

Programme Duration: Minimum Duration: 24 Months and Maximum Duration: 48 Months

Fees Structure

• National Students
• International Students

INR(Rs.): 18,200.00/- for Full Programme

Rs. 9100/- per year

Note

• University Development fee of Rs 400/-and Registration fee Rs 300/- is to be paid at the time of admission in addition to the programme fee.
• Exam Fees is not included in Fee Structure, it will be as decided by the University.

This Programme not offered for International Students.

Note: Exam Fees is not included in Fee Structure it will be as decided by the University

Job/Future Prospects

Make a career in the tourism industry (travel agency, hotel business, tour operator, travel consultant, Tourism Officer, etc.)

Programme Coordinator

Dr. Tangjakhombi Akoijam
Associate Professor
School of Tourism and Hospitality Service Management (SOTHSM)
akoijam@ignou.ac.in


Courses Structure



MTTM-101: Travel and Tourism Industry

Credits: 4
Semester 1

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MTTM-101: Travel and Tourism Industry

Course Title:	Travel and Tourism Industry
Course Code:	MTTM-101
Coordinator:	Dr. Tangjakhombi Akoijam
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course provides a comprehensive introduction to the travel and tourism industry by examining its fundamental concepts, structure, operations, and significance at both national and global levels. It explores diverse forms of tourism, tourism markets, planning, policies, marketing, destination management, technology, and emerging trends. The course also highlights the multidisciplinary nature of tourism and will equip learners with the foundational knowledge required for higher studies and careers in the travel and tourism sector.

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MTTM-102: Introduction to the Hospitality Industry

Credits: 4
Semester 1

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MTTM-102: Introduction to the Hospitality Industry

Course Title:	Introduction to the Hospitality Industry
Course Code:	MTTM-102
Coordinator:	Dr. Harkirat Bains
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course introduces learners to the hospitality industry by providing an overview of its key sectors, operations, and management practices. It covers accommodation, food and beverage services, airline and cruise hospitality, event management, guest service, marketing, human resource management, and financial aspects of hospitality operations. The course also explores the role of technology, innovation, and sustainable practices in delivering exceptional hospitality experiences and preparing learners for careers in the hospitality sector.

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MTTM-103: Management Concepts and Organisational Behaviour in Tourism

Credits: 4
Semester 1

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MTTM-103: Management Concepts and Organisational Behaviour in Tourism

Course Title:	Management Concepts and Organisational Behaviour in Tourism
Course Code:	MTTM-103
Coordinator:	Dr. Arvind Kumar Dubey
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course provides a foundation in the principles of management and organisational behaviour with special reference to the tourism industry. It introduces the core functions of management, including planning, organising, staffing, directing, controlling, and decision-making, while examining organisational communication, culture, and change. The course also explores individual and group behaviour, motivation, learning, team building, and leadership to develop effective managerial and interpersonal skills required in tourism organisations.

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MTTM-104: Accounting and Finance in Tourism

Credits: 4
Semester 1

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MTTM-104: Accounting and Finance in Tourism

Course Title:	Accounting and Finance in Tourism
Course Code:	MTTM-104
Coordinator:	Dr. Sonia Sharma
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course introduces learners to the fundamental principles of accounting and finance and their application in tourism organisations. It covers the preparation and analysis of financial statements, costing techniques, budgeting, investment appraisal, working capital management, and capital structure. The course will equip learners with the financial knowledge and analytical skills required for informed decision-making and effective management in the tourism and hospitality industry.

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MTTM-105: Business Communication in Tourism

Credits: 4
Semester 1

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MTTM-105: Business Communication in Tourism

Course Title:	Business Communication in Tourism
Course Code:	MTTM-105
Coordinator:	Dr. Tangjakhombi Akoijam
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course aims to develop the communication skills essential for academic success and professional effectiveness in the workplace. It covers the fundamentals of communication, oral and written business communication, presentation and interpersonal skills, employment communication, technology-enabled communication, cross-cultural communication, and ethical practices.

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MTTM-106: Management of Travel and Tourism Business

Credits: 4
Semester 2

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MTTM-106: Management of Travel and Tourism Business

Course Title:	Management of Travel and Tourism Business
Course Code:	MTTM-106
Coordinator:	Dr. Paramita Suklabaidya
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course provides an understanding of the operations and management of travel and tourism businesses. It covers passenger transportation, travel documentation, tour planning and costing, tourism circuits, cargo management etc. The course also introduces entrepreneurial opportunities and the skills required to establish and manage successful travel and tourism enterprises.

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MTTM-107: Tourism Market Management

Credits: 4
Semester 2

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MTTM-107: Tourism Market Management

Course Title:	Tourism Market Management
Course Code:	MTTM-107
Coordinator:	Dr. Tangjakhombi Akoijam
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course examines the principles and practices of marketing management in the tourism industry. It covers tourism consumer behaviour, market research, segmentation, product and pricing strategies, distribution channels, marketing communication, sales management, and marketing analytics. The course intends to equip learners with the skills to develop and implement effective tourism marketing strategies.

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MTTM-108: Human Resource Management in Tourism

Credits: 4
Semester 2

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MTTM-108: Human Resource Management in Tourism

Course Title:	Human Resource Management in Tourism
Course Code:	MTTM-108
Coordinator:	Dr. Sonia Sharma
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course introduces the concepts and practices of human resource management in tourism and hospitality organisations. It covers workforce planning, recruitment, training, performance management, employee relations, labour welfare, ethics, and diversity management. The course will prepare learners to effectively manage human resources in service-oriented tourism organisations.

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MTTM-109: Design and Development of Special Interest Tourism Products

Credits: 4
Semester 2

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MTTM-109: Design and Development of Special Interest Tourism Products

Course Title:	Design and Development of Special Interest Tourism Products
Course Code:	MTTM-109
Coordinator:	Dr. Paramita Suklabaidya
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course focuses on the design, development, and management of special interest tourism products for diverse market segments. It explores emerging tourism forms such as adventure, wellness, rural, culinary, cruise, dark, and religious tourism while emphasising product innovation and visitor experiences. The course aims to develop the skills required to create competitive and sustainable tourism products

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MTTM-115: MICE Management

Credits: 4
Semester 2

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MTTM-115: MICE Management

Course Title:	MICE Management
Course Code:	MTTM-115
Coordinator:	Dr. Tangjakhombi Akoijam
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course provides a comprehensive understanding of the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry and its growing significance within business tourism. It covers the planning and management of meetings, conventions, events, exhibitions, logistics, marketing, ICT applications, and entrepreneurship in the MICE sector. The course attempts to equip learners with the knowledge and managerial skills required to plan, organise, and manage successful MICE events in diverse national and international contexts.

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MTTM-110: Toursim Planning and Development

Credits: 4
Semester 3

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MTTM-110: Toursim Planning and Development

Course Title:	Toursim Planning and Development
Course Code:	MTTM-110
Coordinator:	Dr. Arvind Kumar Dubey
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course provides a comprehensive understanding of tourism planning and development at global, national, regional, and local levels. It examines planning methodologies, environmental, economic, socio-cultural, and political considerations, along with implementation and monitoring techniques. The course will equip learners to contribute to sustainable and strategic tourism development.

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MTTM-111: Tourism Content Creation and Dissemination

Credits: 4
Semester 3

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MTTM-111: Tourism Content Creation and Dissemination

Course Title:	Tourism Content Creation and Dissemination
Course Code:	MTTM-111
Coordinator:	Dr. Tangjakhombi Akoijam
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course introduces learners to the principles and practices of creating, managing, and disseminating tourism content across platforms. It covers storytelling, visual communication, social media, destination branding, influencer marketing, content strategy, and performance measurement. The course attempts to develop creative and technical skills for effective tourism communication.

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MTTM-112: Technological Enviornment and Tourism

Credits: 4
Semester 3

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MTTM-112: Technological Enviornment and Tourism

Course Title:	Technological Enviornment and Tourism
Course Code:	MTTM-112
Coordinator:	Dr. Jatashankar Ramprasad Tewari
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course explores the application of emerging technologies in tourism and hospitality management. It examines digital transformation, AI, IoT, blockchain, GDS, RFID, mobile technologies, big data, cybersecurity, and smart tourism solutions. The course will enable learners to understand how technology enhances operational efficiency, visitor experiences, and sustainable tourism development.

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MTTM-113: Research Methodology for Tourism and Hospitality

Credits: 4
Semester 3

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MTTM-113: Research Methodology for Tourism and Hospitality

Course Title:	Research Methodology for Tourism and Hospitality
Course Code:	MTTM-113
Coordinator:	Dr. Paramita Suklabaidya
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course provides a systematic introduction to research methods used in tourism and hospitality studies. It covers research design, literature review, sampling, research methods, data collection, analysis, research ethics, and thesis writing. The course attempts to equip learners with the skills required to undertake scientific research and evidence-based decision-making.

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MTTM-114: Digital Marketing for Tourism

Credits: 4
Semester 3

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MTTM-114: Digital Marketing for Tourism

Course Title:	Digital Marketing for Tourism
Course Code:	MTTM-114
Coordinator:	Dr. Jatashankar Ramprasad Tewari
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course introduces digital marketing strategies and tools used to promote tourism products and destinations. It covers SEO, SEM, content marketing, social media, email marketing, online travel platforms, analytics, reputation management, and emerging digital technologies. The course will prepare learners to design effective digital marketing campaigns for tourism organisations.

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MTTM-116: Cultural Production and Heritage Management

Credits: 4
Semester 4

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MTTM-116: Cultural Production and Heritage Management

Course Title:	Cultural Production and Heritage Management
Course Code:	MTTM-116
Coordinator:	Dr. Arvind Kumar Dubey
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course examines the concepts of culture, heritage, traditions, and cultural production within the context of tourism. It explores heritage conservation, folklore, festivals, indigenous cultures, legal frameworks, and the impact of technology on cultural transformation. The course aims to develop an understanding of sustainable heritage management and cultural preservation.

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MTTM-117: Innovation, Enterpreneurship and Incubation in Tourism

Credits: 4
Semester 4

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MTTM-117: Innovation, Enterpreneurship and Incubation in Tourism

Course Title:	Innovation, Enterpreneurship and Incubation in Tourism
Course Code:	MTTM-117
Coordinator:	Dr. Sonia Sharma
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course introduces the principles of innovation and entrepreneurship in the tourism sector. It covers entrepreneurial thinking, business model development, startup funding, incubation processes, leadership, sustainability, and emerging technological trends. The course will prepare learners to identify business opportunities and innovative tourism ventures.

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MTTM-118: Tourism Destination Management

Credits: 4
Semester 4

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MTTM-118: Tourism Destination Management

Course Title:	Tourism Destination Management
Course Code:	MTTM-118
Coordinator:	Dr. Tangjakhombi Akoijam
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course provides a comprehensive understanding of tourism destination planning, development, marketing, and management. It examines destination stakeholders, product development, infrastructure, visitor management, sustainability, risk management, and global best practices. The course will equip learners with the knowledge required to manage destinations in a competitive and sustainable manner.

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MTTMP-119: Dissertation Work

Credits: 8
Semester 4

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MTTMP-119: Dissertation Work

Course Title:	Dissertation Work
Course Code:	MTTMP-119
Coordinator:	Dr. Tangjakhombi Akoijam
Course Type (Credit):	Project (8 Credits)
Course Introduction:	The dissertation work aims to strengthen learners' research competencies by providing practical exposure to the tourism and hospitality sector through independent research. It will enable learners to apply theoretical knowledge, research methods, and analytical skills to investigate real-world tourism issues.

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