Introduction

BBA in Retailing is a comprehensive undergraduate programme tailored to meet the demands and intricacies of the retail industry. The programme emphasises skill-based learning and integrates practical experiences like internships into its curriculum. Internships facilitate students to refine their skills and enhance their employability. Therefore, a BBA in Retailing, complemented by internships, ensures that graduates are well-prepared, industry-ready, and poised to make meaningful contributions to the Retail Organisation.

Objective

• To equip learners with retail-specific theoretical and practical knowledge;
• To facilitate industry exposure through internship;
• To enable career progression toward managerial roles in the retail sector;
• To promote entrepreneurial mindset and ethical leadership in retail; and
• To bridge the skill gap and enhance employability in India’s retail industry."
Learner Target Group
Eligibility & Medium
Duration & FeeStructure
Job/Future Prospects
Programme Coordinator

Learner Target Group

10+2 in any discipline.

Eligibility & Medium

Eligibility for admission:

10+2 in any discipline.

Medium of Instruction: English and Hindi

Duration & Fee Structure

Programme Duration: Minimum Duration: 36 Months and Maximum Duration: 72 Months

Fees Structure

• National Students
• International Students

INR(Rs.): 10,800.00/- for Per Year

This Programme not offered for International Students.

Note: Exam Fees is not included in Fee Structure it will be as decided by the University

Job/Future Prospects

Programme Coordinator

Prof. Madhulika P. Sarkar
Professor
School of Management Studies (SOMS)
madhulikap.sarkar@ignou.ac.in
011-29573019

Courses Structure



BRL-101: Overview of Retailing

Credits:
Semester 1

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BRL-101: Overview of Retailing

Course Title:	Overview of Retailing
Course Code:	BRL-101
Coordinator:	Prof. Nawal Kishor
Course Type (Credit):	Theory (null Credits)
Course Introduction:	This course introduces learners to the foundational concepts and evolving landscape of the retail sector. It explores key elements such as retail formats, consumer behaviour, merchandising, store operations, and the legal and technological environment influencing retail. With the rapid growth of organized retail in India and globally, this course provides a strategic understanding of how retailers plan, manage, and innovate in diverse markets. It also highlights emerging trends, career opportunities, and the vital role of ethics and customer-centric practices in building sustainable retail businesses. This course serves as a gateway for learners to develop a holistic view of retailing and lays the groundwork for advanced study and real-world application in the retail industry.

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BRL-102: Retail Marketing and Communication

Credits:
Semester 1

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BRL-102: Retail Marketing and Communication

Course Title:	Retail Marketing and Communication
Course Code:	BRL-102
Coordinator:	Dr. Rajendra Parasad
Course Type (Credit):	Theory (null Credits)
Course Introduction:	This course focuses on how do retailers effectively market their offerings, rather than what they sell. It highlights that effective marketing techniques are crucial to attract clients and increasing sales, regardless of whether a high-end retailer or a street vendor uses them. The course explores key concepts such as the difference between marketing and selling, understanding shopper behaviour, personal selling, customer needs, promotional techniques, advertising, in-store marketing, and social media strategies. It provides a well-rounded understanding of how do marketing act as a powerful tool in retail to influence consumer decisions and achieve business goals. With a practical and application-oriented approach, this course equips learners with the skills to plan and implement effective retail marketing strategies in real-world settings.

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BRL-103: Store Operations

Credits:
Semester 1

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BRL-103: Store Operations

Course Title:	Store Operations
Course Code:	BRL-103
Coordinator:	Prof. Subodh Kesharwani
Course Type (Credit):	Theory (null Credits)
Course Introduction:	This course focuses on the critical role of efficient store management in the success of any retail business. In a highly competitive and rapidly expanding industry, effective store operations are essential for ensuring customer satisfaction, optimizing performance, and driving revenue. While strategic planning and retail visualization are important, poor execution at the store level can undermine business objectives. This course equips learners with the knowledge of key store functions, operational procedures, and performance metrics required to run a retail outlet smoothly. It also aims to build a strong foundation in retail processes, market conditions, and financial performance, while developing the analytical and managerial skills necessary for aspiring retail professionals.

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BEGAE-182: English Communication Skill

Credits:
Semester 1

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BEGAE-182: English Communication Skill

Course Title:	English Communication Skill
Course Code:	BEGAE-182
Coordinator:
Course Type (Credit):	Skill (null Credits)
Course Introduction:	This course offers an in-depth study of English communication skills essential for academic and professional contexts. It begins with a detailed examination of the communication process, including the effects of globalization and distinctions between verbal and non-verbal communication. The curriculum then addresses listening and speaking competencies in both informal and formal settings, focusing on interpersonal interactions, inquiry techniques, group discussions, meetings, and presentation skills. Additionally, it develops critical reading and writing abilities, emphasizing vocabulary expansion, reading strategies, foundational writing principles, and the conventions of formal correspondence. This comprehensive framework aims to cultivate proficient communication skills applicable across diverse environments. The learning outcomes of the course includes verbal, non-verbal, listening, speaking, reading, and writing skills necessary for effective communication in diverse professional and academic settings.

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BRL-105: Customer Service Management

Credits:
Semester 1

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BRL-105: Customer Service Management

Course Title:	Customer Service Management
Course Code:	BRL-105
Coordinator:	Prof. Nawal Kishor
Course Type (Credit):	Theory (null Credits)
Course Introduction:	This course focuses on the growing importance of customer service in today’s competitive, service-driven retail environment. As price and product alone are no longer sufficient to gain customer loyalty, superior service has become a key differentiator and a critical factor in sustaining long-term business success. The course emphasizes the need for building strong customer relationships, managing expectations, resolving grievances, and delivering consistent service quality. It also explores customer experience management, loyalty programmes, internal marketing, effective communication, and the role of innovation and technology in enhancing service delivery. Designed to develop both strategic insight and practical skills, this course equips learners with the tools to create value through service excellence and prepares them to manage customer-centric operations in modern retail settings.

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BRL-107: Buying and Merchandising-I

Credits:
Semester 1

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BRL-107: Buying and Merchandising-I

Course Title:	Buying and Merchandising-I
Course Code:	BRL-107
Coordinator:	Prof. Rashmi Bansal
Course Type (Credit):	Theory (null Credits)
Course Introduction:	This course introduces the core concepts and strategic significance of merchandising and buying in the retail ecosystem. It emphasizes the role of merchandise management in delivering the right product, at the right place and time, in the right quantity, while aligning with the retailer’s financial objectives. The course covers essential components such as merchandising planning, category management, assortment planning, vendor selection, pricing, and retail mathematics. It also explores forecasting techniques, performance analysis, and the differentiation between brand and private label strategies. Through this course, learners will develop a practical understanding of merchandising operations and analytical tools required for effective buying decisions in retail.

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BRL-108: Retail Operations and Store Management

Credits:
Semester 1

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BRL-108: Retail Operations and Store Management

Course Title:	Retail Operations and Store Management
Course Code:	BRL-108
Coordinator:	Prof. Subodh Kesharwani
Course Type (Credit):	Theory (null Credits)
Course Introduction:	This course offers a structured understanding of how are modern retail stores organized, managed, and optimized. As retail becomes increasingly competitive and data-driven, store operations play a vital role in ensuring customer satisfaction, maximizing profitability, and sustaining long-term growth. The course delves into critical aspects such as customer buying behaviour, retention strategies, site selection, store layout, visual merchandising, promotions, pricing, financial performance, manpower management, and legal compliance. Emphasis is also laid on integrating technology and analytics into operational decision-making to align merchandising with customer needs and market trends. Through a mix of theoretical concepts and real-life case studies, learners gain practical insights into managing retail environments efficiently. This course is particularly beneficial for students aspiring to pursue careers as retail managers, merchandisers, buyers, or entrepreneurs in the organized retail sector.

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BRL-111: Retails Consumer Behavior

Credits:
null 1

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BRL-111: Retails Consumer Behavior

Course Title:	Retails Consumer Behavior
Course Code:	BRL-111
Coordinator:	Prof. Anupriya Pandey
Course Type (Credit):	Theory (null Credits)
Course Introduction:	This course equips learners with an in-depth understanding of consumer psychology and the dynamic factors that influence purchase decisions in a retail environment. In today’s competitive retail landscape, understanding customer preferences and behaviours is crucial for delivering personalized experiences and building loyalty. The course explores psychological, social, cultural, and technological influences on consumer behaviour, with special emphasis on digitalization, social media, impulse buying, store atmospherics, and post-purchase evaluations. It also covers segmentation models, pricing perception, brand loyalty, and emerging retail trends like omni-channel engagement and AI-driven personalization. By integrating theory with practical applications, this course prepares students to decode consumer behavior and craft strategies that enhance customer satisfaction and business performance.

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BRL-112: Buying and Merchandising-II

Credits:
null 1

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BRL-112: Buying and Merchandising-II

Course Title:	Buying and Merchandising-II
Course Code:	BRL-112
Coordinator:	Prof. Subodh Kesharwani
Course Type (Credit):	Theory (null Credits)
Course Introduction:	This course builds upon the foundational concepts introduced in Buying and Merchandising – I and delves into the advanced techniques and strategic aspects of the merchandising process in retail. While the earlier course focused on assortment planning, vendor selection, and category buying, this module introduces learners to profit planning, margin management, markups and markdowns, stock control, and performance measurement. The course emphasizes the financial and operational dimensions of merchandising, including merchandise planning, unit planning, open-to-buy, and visual presentation. It also highlights contemporary applications through case studies in grocery and apparel retail, equipping students with practical insights into real-world retail operations. This course enables students to develop technical proficiency in managing retail merchandise efficiently and profitably.

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BRL-113: BUSINESS ETHICS

Credits:
null 1

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BRL-113: BUSINESS ETHICS

Course Title:	BUSINESS ETHICS
Course Code:	BRL-113
Coordinator:	Prof. Rashmi Bansal
Course Type (Credit):	Theory (null Credits)
Course Introduction:	This course provides a foundational understanding of ethical principles in the context of modern retail business. Ethics are now a must for establishing trust with stakeholders, employees, and customers in the highly connected and transparent business world. The course covers a wide range of topics, including fair trade practices, ethical pricing and promotion, consumer privacy, employee treatment, environmental responsibility, and customer grievance handling. It also addresses issues like greenwashing, counterfeit products, and data protection, offering practical insights into maintaining integrity across all retail functions. By the end of the course, learners will be able to identify ethical dilemmas in retail, understand the implications of unethical practices, and apply ethical decision-making frameworks to real-world business scenarios.

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BRL-114: VISUAL MERCHANDISING & STORE

Credits:
null 1

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BRL-114: VISUAL MERCHANDISING & STORE

Course Title:	VISUAL MERCHANDISING & STORE
Course Code:	BRL-114
Coordinator:	Prof. Madhulika P. Sarkar
Course Type (Credit):	Theory (null Credits)
Course Introduction:	In modern retail, where productivity drives profitability, visual merchandising plays a crucial role in attracting customers, guiding their attention, and enhancing sales. By using colours, signage, and impactful displays, it acts as a “silent salesman”, communicating product value and driving purchase decisions. From store design to seasonal makeovers, visual merchandising is integral to retail strategy and customer engagement. With the rapid growth of the sector, its importance continues to rise, especially in global markets where it shapes both brand image and consumer behavior. This course, Visual Merchandising and Store Planning, aims to equip learners with practical knowledge of key VM components and techniques like brand imagery, store façade, in- store signage etc. are essential for success in the retail industry.

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BCOE-141: Principles of Marketing

Credits:
Semester 1

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BCOE-141: Principles of Marketing

Course Title:	Principles of Marketing
Course Code:	BCOE-141
Coordinator:	Prof. Nawal Kishor
Course Type (Credit):	Theory (null Credits)
Course Introduction:	This course provides a comprehensive foundation in modern marketing concepts and practices. In addition to consumer behaviour, market segmentation, services marketing, and emerging trends, the course aims to help students comprehend the four main components of the marketing mix: product, price, place, and promotion. The course covers core topics such as marketing environment, branding, pricing strategies, distribution channels, advertising, rural marketing, and digital innovations. It emphasizes both theoretical understanding and practical application, equipping students with the skills required to analyse and implement effective marketing strategies in diverse business contexts. This course is essential for learners aiming to pursue careers in business, sales, or retail management and serves as a strong base for advanced studies in marketing.

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BRL-104: Retail Management Perspectives and Communication

Credits: 6
Semester 2

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BRL-104: Retail Management Perspectives and Communication

Course Title:	Retail Management Perspectives and Communication
Course Code:	BRL-104
Coordinator:	Dr. Rajendra Parasad
Course Type (Credit):	null (6 Credits)
Course Introduction:	This course explores the fundamental principles of management and communication within the context of organized retail. It highlights the importance of aligning organizational resources, planning, decision-making, leadership, and control to achieve operational efficiency in retail environments. As a service-driven industry, retail demands not only effective management practices but also strong interpersonal and communication skills. This course emphasizes the development of essential soft skills such as listening, nonverbal communication, cross-cultural awareness, and customer interaction, which are critical for enhancing customer satisfaction and loyalty. Additionally, the course introduces learners to key aspects of accounting, technology-enabled communication, customer communication management, retail image building, and omni-channel retailing. By combining managerial concepts with communication strategies, the course equips students with the competencies needed to perform effectively in modern retail settings.

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BRLP-101: Internship,workbook and viva-voce

Credits: 16
Semester 2

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BRLP-101: Internship,workbook and viva-voce

Course Title:	Internship,workbook and viva-voce
Course Code:	BRLP-101
Coordinator:	Prof. Nawal Kishor
Course Type (Credit):	null (16 Credits)
Course Introduction:	This is a skill-oriented, experiential course designed to bridge academic learning with real-world retail practice. As part of the BBA (Retail) curriculum, this course aims to expose learners to actual retail operations, enabling them to apply theoretical knowledge in live business environments. The internship component provides hands-on experience in retail settings, helping students understand store functions, customer interaction, inventory control, merchandising, and day-to-day operations. The workbook acts as a structured tool for documenting weekly tasks, reflections, learnings, and challenges encountered during the internship. The viva voce serves as the final evaluative component to assess the student’s understanding, analytical ability, and practical insights gained during the internship. This course builds professional readiness, sharpens practical skills, and enhances confidence among students aspiring to build a career in the retail industry.

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BEVAE-181: Environmental Studies

Credits: 4
Semester 3

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BEVAE-181: Environmental Studies

Course Title:	Environmental Studies
Course Code:	BEVAE-181
Coordinator:
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course provides a foundational understanding of environmental concepts. It begins with an overview of the environment and ecosystems, introducing students to key ecological principles and major ecosystems. The curriculum proceeds to discuss vital natural resources such as land, water, forests, biodiversity, and energy, emphasizing their value and sustainable use. Environmental issues like pollution, biodiversity threats, waste management, and global environmental challenges are examined in detail. The course addresses environmental legislation, the role of human communities, and the importance of environmental ethics. By the end of the course, students will be able to understand key environmental concepts, natural resources, major environmental issues, and the policies and ethics for sustainable environmental management

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BRL-106: Managing Human Resources

Credits: 4
Semester 3

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BRL-106: Managing Human Resources

Course Title:	Managing Human Resources
Course Code:	BRL-106
Coordinator:	Dr. Rajendra Parasad
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course provides learners with a foundational understanding of HR practices essential to the retail sector. As retail is a people-intensive industry, effective human resource management is vital for ensuring employee productivity, satisfaction, and alignment with organizational goals. The course covers key HR functions such as recruitment, training and development, performance appraisal, motivation, compensation, and employee welfare. It also addresses legal frameworks, workplace ethics, and the importance of creating a conducive work environment. Special emphasis is given to the practical application of HR strategies in retail to build a committed and skilled workforce. This course aims to equip students with the knowledge and skills required to manage human capital effectively and contribute to the growth and success of retail organizations.

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BRL-109: Customer Value Management

Credits: 6
Semester 4

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BRL-109: Customer Value Management

Course Title:	Customer Value Management
Course Code:	BRL-109
Coordinator:	Prof. Anupriya Pandey
Course Type (Credit):	null (6 Credits)
Course Introduction:	This course explores the strategic role of customer value in retail success. In a consumer-driven market where the customer is considered the ‘king’, businesses must actively manage and enhance customer value to stay competitive. This course introduces the principles and processes of Customer Value Management (CVM), focusing on understanding customer behaviour, needs, expectations, and loyalty. It covers key areas such as value perception, value communication, service quality, loyalty and retention strategies, service recovery, and the impact of technology on customer experience. With a special emphasis on the Indian retail context, the course also examines how do CVM act as a competitive differentiator. Learners will gain insights into formulating value strategies, measuring CVM effectiveness, and aligning customer-centric approaches with long-term business growth.

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BRL-110: IT Application in Retail

Credits: 4
Semester 4

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BRL-110: IT Application in Retail

Course Title:	IT Application in Retail
Course Code:	BRL-110
Coordinator:	Prof. Subodh Kesharwani
Course Type (Credit):	null (4 Credits)
Course Introduction:	This course focuses on the transformative role of information technology in modern retail operations. As retailers strive to deliver seamless, personalized, and efficient shopping experiences, IT has become central to managing merchandise, improving customer engagement, and streamlining transactions. From systems like POS, RFID, and CRM to emerging tools like mobile BI and e-retailing platforms, technology empowers retailers to make data-driven decisions and stay competitive in a fast-evolving marketplace. This course gives students an understanding of retail-specific IT infrastructure, applications, and innovations, ranging from campaign execution and omnichannel integration to merchandise and store management. Through practical insights and case studies, the course builds a foundational understanding of how can IT drive operational excellence and enhance customer value in the retail sector

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BRLP-102: Internship,workbook and viva-voce

Credits: 16
Semester 4

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BRLP-102: Internship,workbook and viva-voce

Course Title:	Internship,workbook and viva-voce
Course Code:	BRLP-102
Coordinator:	Prof. Nawal Kishor
Course Type (Credit):	null (16 Credits)
Course Introduction:	This is a skill-oriented, experiential course designed to bridge academic learning with real-world retail practice. As part of the BBA (Retail) curriculum, this course aims to expose learners to actual retail operations, enabling them to apply theoretical knowledge in live business environments. The internship component provides hands-on experience in retail settings, helping students understand store functions, customer interaction, inventory control, merchandising, and day-to-day operations. The workbook acts as a structured tool for documenting weekly tasks, reflections, learnings, and challenges encountered during the internship. The viva voce serves as the final evaluative component to assess the student’s understanding, analytical ability, and practical insights gained during the internship. This course builds professional readiness, sharpens practical skills, and enhances confidence among students aspiring to build a career in the retail industry.

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BCOS-185: Entrepreneurship

Credits: 4
Semester 5

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BCOS-185: Entrepreneurship

Course Title:	Entrepreneurship
Course Code:	BCOS-185
Coordinator:	Prof. Nawal Kishor
Course Type (Credit):	Theory (4 Credits)
Course Introduction:	This course provides a structured and practical approach to understanding entrepreneurship and enterprise development, with a focus on the Indian context. This course aims to provide students with the knowledge and skills required to identify business opportunities and build successful ventures. It begins with an overview of entrepreneurship, its ecosystem, dimensions, and the key competencies needed for entrepreneurial success. The course guides learners through the process of selecting a viable business idea, conducting market surveys, preparing business plans, assessing feasibility, and implementing those plans. The course examines resource mobilization, including financial and non-financial assets, and key government initiatives supporting start-ups. Learners also explore the role of entrepreneurship in MSMEs, family businesses, and are introduced to inspiring success stories from the Indian entrepreneurial landscape. This course empowers learners to not only understand entrepreneurship theoretically but also apply it effectively in launching and managing new enterprises.

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BRLP-101: Internship,workbook and viva-voce

Credits: 16
Semester 6

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BRLP-101: Internship,workbook and viva-voce

Course Title:	Internship,workbook and viva-voce
Course Code:	BRLP-101
Coordinator:	Prof. Nawal Kishor
Course Type (Credit):	null (16 Credits)
Course Introduction:	This is a skill-oriented, experiential course designed to bridge academic learning with real-world retail practice. As part of the BBA (Retail) curriculum, this course aims to expose learners to actual retail operations, enabling them to apply theoretical knowledge in live business environments. The internship component provides hands-on experience in retail settings, helping students understand store functions, customer interaction, inventory control, merchandising, and day-to-day operations. The workbook acts as a structured tool for documenting weekly tasks, reflections, learnings, and challenges encountered during the internship. The viva voce serves as the final evaluative component to assess the student’s understanding, analytical ability, and practical insights gained during the internship. This course builds professional readiness, sharpens practical skills, and enhances confidence among students aspiring to build a career in the retail industry.

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BRLP-101: Internship,workbook and viva-voce

Credits: 16
Semester 6

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BRLP-101: Internship,workbook and viva-voce

Course Title:	Internship,workbook and viva-voce
Course Code:	BRLP-101
Coordinator:	Prof. Nawal Kishor
Course Type (Credit):	null (16 Credits)
Course Introduction:	This is a skill-oriented, experiential course designed to bridge academic learning with real-world retail practice. As part of the BBA (Retail) curriculum, this course aims to expose learners to actual retail operations, enabling them to apply theoretical knowledge in live business environments. The internship component provides hands-on experience in retail settings, helping students understand store functions, customer interaction, inventory control, merchandising, and day-to-day operations. The workbook acts as a structured tool for documenting weekly tasks, reflections, learnings, and challenges encountered during the internship. The viva voce serves as the final evaluative component to assess the student’s understanding, analytical ability, and practical insights gained during the internship. This course builds professional readiness, sharpens practical skills, and enhances confidence among students aspiring to build a career in the retail industry.

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BRL-115: Retail Supply Chain Management

Credits: 6
Semester 6

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BRL-115: Retail Supply Chain Management

Course Title:	Retail Supply Chain Management
Course Code:	BRL-115
Coordinator:	Prof. Subodh Kesharwani
Course Type (Credit):	null (6 Credits)
Course Introduction:	This course offers learners an in-depth understanding of the processes, strategies, and technologies that drive efficient supply chain operations in the retail sector. In today’s dynamic market, retailers must manage inventory, transportation, warehousing, and vendor relations while adapting to rapidly changing customer demands and minimizing operational inefficiencies. The course focuses on optimizing the flow of goods from suppliers to end customers by exploring key topics such as demand forecasting, inventory control, logistics, vendor management, risk mitigation, and performance measurement. It also highlights the growing role of digital transformation, including AI, machine learning, data analytics, and automation, in enhancing supply chain responsiveness and visibility. By equipping students with analytical tools, best practices, and real-world applications, this course prepares them to handle the complexities of modern retail supply chains and contribute to sustainable, tech-enabled retail operations

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