IGNOU

BBASM: Bachelor of Business Administration (Services Management)(ODL) Apply Now

Introduction

BBASM is a 3 years Degree Program (2 semesters each year). The Programme provides Education, Experience & Earning at the same time. It gives the learners a practical experience as well as monthly stipend/salary as stipulated by the company, .for 3 years while pursuing studies. The Programme provides Work-based e-Learning with mentoring by Industry professionals .On completion of the Programme the student receives a BBA degree from IGNOU & 3 years Experience Certificate from the Company.

Objective

The main objectives of (BBASM) Programme are to:

To offer a Work-based programme of study at the Bachelor’s Degree Level for young aspiring professionals who want to pursue a bright career in ever growing Services Industry.
To provide learner-centric quality education.
Offer Skill upgradation and training at the work-place.
To take education to the unreached and to provide employable skilled manpower to cater to the requirement of the Services Industry.

Courses Structure

BSM-001: Fundamentals of Management

Credits: 4
Semester 1

Course Title:	Fundamentals of Management
Course Code:	BSM-001
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Introduction to Management Unit 1: Management: Science or Art Unit 2: Management and Administration Unit 3: Levels of Management Block-2 Functions of Management Process Unit 4: Management Process Unit 5: Planning and Organizing Unit 6: Leading and Controlling Block-3 Management by Objectives Unit 7: Strategies and Tactics Unit 8: Policies and Planning Unit 9: Forecasting and Decision Making Block-4 Cases

Course Title:	Basics of Marketing
Course Code:	BSM-002
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Fundamentals of Marketing- Unit 1: Introduction to Marketing, Unit 2: Segmenting, Targeting and Positioning, Unit 3: Consumer Behaviour, Unit 4: Marketing Mix Block-2 Marketing Communication- Unit 5: Types of Marketing Communication, Unit 6: Advertising, Sales Promotion and Public Relation, Unit 7: Integrated Marketing Communication. Block-3 Marketing Management Today- Unit 8: The Great Indian Market, Unit 9: Issues and Challenges in Marketing in India, Unit 10: Marketing as a Process Block-4 Cases

Course Title:	Written Communication Skills
Course Code:	BSM-003
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Written Communication Skills

Course Title:	Basic IT Skills
Course Code:	BSMA-001
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Unit 1: Operating System Unit 2: Internet Unit 3: Applications Block-2 Unit 4: Word Processing Unit 5: Presentation Graphics Unit 6: Applications Block-3 Unit 7: Spreadsheets Unit 8: Personal Information Manager Unit 9: Applications Block-4 Cases

Course Title:	Internship Report (Workbook)
Course Code:	BSMW-001
Coordinator:
Course Type (Credit):	Skill and Industry (6 Credits)
Course Introduction:	Internship Report (Workbook)

Course Title:	Foundations of Services Marketing
Course Code:	BSM-004
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1: Introduction to Services Marketing Unit 1: Service and Technology Unit 2: Services - Characteristics and Marketing Mix Unit 3: Services and Services Marketing Block-2 The GAPS model of service quality Unit 4: Listening and Service Design Gaps Unit 5: The service performance gap Unit 6: The communication gap Block-3 The financial and economic impact of service Unit 7: Service and profitability Unit 8: Customer perceptions of service quality Unit 9: Key drivers of service quality Block-4 Cases

Course Title:	Focus on the Customer
Course Code:	BSM-005
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Customer expectations of service Unit 1: Service Expectations Unit 2: Factors influencing customer expectations of service Unit 3: Issues involving customers' service expectationsBlock -2 Customer perceptions of service Unit 4: Customer satisfaction Unit 5: Service quality Unit 6: E-service quality and customer effort Block-3 Service encounters Unit 7: Customer perceptions of service encounters Unit 8: The importance of encounters Unit 9: Types of service encounters Block-4 Cases

Course Title:	Understanding Customer Requirements
Course Code:	BSM-006
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Listening to customers through research Unit 1: Using customer research to understand expectations Unit 2: Elements of effective service marketing research Unit 3: Analyzing customer research findings Block-2 Building customer relationships Unit 4: Relationship marketing Unit 5: Relationship value of customers Unit 6: Relationship development strategies and challenges Block-3 Service recovery Unit 7: The impact of service failure and recovery Unit 8: Service recovery strategies Unit 9: Service guarantees Block-4 Cases

Course Title:	Communication and Soft Skills
Course Code:	BSMA-002
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Communication Skills Unit 1: Effective Communication Unit 2: Listening Skills Unit 3: Non-Verbal Communication Unit 4: Interpersonal Communication Unit 5: Presentations Unit 6: Interviews Unit 7: Technology Mediated Communication Unit 8: Communication within a Group Unit 9: Email Communication Unit 10: Written Communication Formats Unit 11: Social Skills Unit 12: Public Speaking Skills Unit 13: Customer Relationship Management Unit 14: Visual Communication Unit 15: Mass Communication Block -2 Soft Skills Unit 16: Psychology of success Unit 17: Being Sensitive Unit 18: Self-Awareness and Self-Acceptance Unit 19: Self Management Unit 20: Time Management Unit 21: Smart Goal Setting Unit 22: Decision Making Unit 23: Being Flexible Unit 24: Interpersonal Relationships Unit 25: Collaboration and Cooperation Unit 26:Positive Health Unit 27: Ethics and Values Unit 28: Problem Solving Unit 29: Emotional Intelligence Quotient

Course Title:	Understanding Human Behaviour
Course Code:	BSM-007
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Human Behavior and Processes Unit 1: Behavior, Personality and Values Unit 2: Workplace Emotions, Attitudes and Stress Unit 3: Foundations of Employee Motivation Block-2 Team Processes Unit 4: Communicating in Teams and Organizations Unit 5: Leadership in Organizational Settings Unit 6: Conflict and Negotiation in the Workplace Block-3 Organizational Processes Unit 7: Organizational Structures Unit 8: Organizational Culture Unit 9: Organizational Change Block-4 Cases

Course Title:	Accounting as Information System
Course Code:	BSMA-004
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Accounting: An Introduction Unit 1: Accounting: Meaning, Objectives, Advantages and Limitations Unit 2: Distinction between book keeping and accounting Block-2 Accounting Information System Unit 3: Source Documents: Invoices, Credit Notes, Vouchers Unit 4: Maintaining Company Data Unit 5: Inventory, Payroll, and TDS Unit 6: Accounting Reports Block-3 Generating Reports with Tally Unit 7: Tally and Accounting Reports Unit 8: Introduction to GST in Tally Unit 9: GST Reports using Tally Block-4 Cases

Course Title:	Basic Quantitative Techniques
Course Code:	BSM-008
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Introduction to Business Statistics Unit 1: Meaning, Scope and Importance Unit 2: Type of data and data sources Unit 3: Frequency distribution, charts and graphs Block-2 Basic Statistics Unit 4: Measures of Central tendency Unit 5: Measures of dispersion, skewness, standard deviation Unit 6: Probability Unit 7: Normal distribution and sampling distribution Block-3 Basic Business Mathematics Unit 8: Mathematics for Business – I Unit 9: Mathematics for Business – II Block-4 Cases

Course Title:	Environmental Studies
Course Code:	BEVAE-181
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block 1: An Introduction to Environment and Environmental Studies Unit 1 Our Environment Unit 2 Ecosystems Unit 3 Major Ecosystems BLOCK 2: Natural Resources Unit 4 Land and Water Resources Unit 5 Forest Resources Unit 6 Biodiversity: Values and Services Unit 7 Energy Resources BLOCK 3: Environmental Issues and Concerns Unit 8 Biodiversity: Threats and Conservation Unit 9 Environmental Pollution and Hazards Unit 10 Waste Management Unit 11 Global Environmental Issues BLOCK 4: Protecting Our Environment: Policies and Practices Unit 12 Environmental Legislation Unit 13 Human Communities and Environment Unit 14 Environmental Ethics

Course Title:	Advanced IT Skills
Course Code:	BSMA-003
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Unit 1: Advanced Excel Unit 2: Apply Custom Formats and Layouts Unit 3: Create advanced formulas Unit 4: Use Scenarios Unit 5: Pivot tables &charts Unit 6: Manage and Share Workbooks Block-2 Unit 7: Productivity tools Unit 8: Google Suite for collaboration Unit 9: Task planning and prioritization tools

Course Title:	Introduction to Service Operations
Course Code:	BSM–009
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Introduction Unit 1: Concept, roles and responsibilities of Operations Manager Unit 2: History and recent trends Block-2 Capacity and Facility Plannings Unit 3: Capacity Management Unit 4: Facility Location and Layout Unit 5: Materials Management Block-3 Quality Management Unit 6: Quality and Productivity Unit 7: Just in Time (JIT) Unit 8: Total Quality Management Block-4 Cases

Course Title:	Service Design
Course Code:	BSM-010
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Service Innovation and Design Unit 1: Considerations and types of service innovation Unit 2: Stages in service innovation and development Unit 3: Service blueprintingBlock-2 Customer-Defined Service Standards Unit 4: Factors necessary for appropriate service standards Unit 5: Types of customer-defined service standards Unit 6: Development of customer-defined service standards Block-3 Unit 7: Physical evidence and servicescapesPhysical Evidence and the Servicescape Unit 8: Framework for understanding servicescape effects and behavior Unit 9: Guidelines for physical evidence strategy Block-4 Cases

Course Title:	Service Quality and Improvement
Course Code:	BSM-011
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Service Quality Unit 1: Defining and Measuring Service Quality Unit 2: Quality Service by Design Unit 3: Achieving Service Quality Block-2 Process Improvement Unit 4: Quality and Productivity Improvement Process and Tools Unit 5: Benchmarking and Improvement Programs Unit 6: Six Sigma and Lean Service Block-3 Service Facility Location Unit 7: Strategic Location Considerations Unit 8: GIS and Facility Location Modeling Considerations Unit 9: Facility Location Techniques Block-4 Cases

Course Title:	Economy and Services
Course Code:	BSM–012
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 The Service Economy Unit 1: Role of Services in an Economy Unit 2: Nature of Service Sector Unit 3: Characteristics of Service Operations Block-2 Sector Study 1 - Traditional and Established Sectors Unit 4: Roles in Service Sector Unit 5: Functions in the Service Sector Unit 6: Processes in Service Sector Block-3 Sector Study 2 - New and Upcoming Sectors Unit 7: Roles in Service Sector Unit 8: Functions in the Service Sector Unit 9: Processes in Service Sector Block-4 Cases

Course Title:	Delivering and Performing Service
Course Code:	BSM–013
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Employee’s role in service Unit 1: Service culture Unit 2: Role of employees and boundary-spanning roles Unit 3: Strategies for delivering service quality through people Block-2 Customers’ role in service Unit 4: Importance of customers in service co-creation Unit 5: Customers’ roles and self-service technologies Unit 6: Strategies for enhancing customer participation Block-3 Managing demand and capacity Unit 7: Lack of inventory capability Unit 8: Strategies for matching capacity with demand Unit 9: Waiting line strategies Block-4 Cases

Course Title:	Managing Service Operations -I
Course Code:	BSM–014
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)

Course Title:	Data Processing and Reporting
Course Code:	BSMA-005
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Unit 1: Create Advanced Charts Unit 2: Create Dashboards using Excel Block-2 Unit 3: Google Data studio Unit 4: Using Google Data Studio for Data Analytics

Bachelor of Business Administration (Services Management)(SOMS)

School of Management Studies

BBASM: Bachelor of Business Administration (Services Management)(ODL) Apply Now

Introduction

Objective

Courses Structure

BSM-001: Fundamentals of Management

BSM-002: Basics of Marketing

BSM-003: Written Communication Skills

BSMA-001: Basic IT Skills

BSMW-001: Internship Report (Workbook)

BSM-004: Foundations of Services Marketing

BSM-005: Focus on the Customer

BSM-006: Understanding Customer Requirements

BSMA-002: Communication and Soft Skills

BSMW-002: Internship Report (Workbook)

BSM-007: Understanding Human Behaviour

BSM-008: Basic Quantitative Techniques

BEVAE-181: Environmental Studies

BSMA-003: Advanced IT Skills

BSMW-003: Internship Report (Workbook)

BSM–009: Introduction to Service Operations

BSM-010: Service Design

BSM-011: Service Quality and Improvement

BSMA-004: Accounting as Information System

BSMW-004: Internship Report (Workbook)

BSM–012: Economy and Services

BSM–013: Delivering and Performing Service

BSM–014: Managing Service Operations -I

BSMA-005: Data Processing and Reporting

BSMW-005: Internship Report (Workbook)

BSM–015: Managing Service Promises

BSM–016: Managing Service Operations -II

BSM–017: Service Entrepreneurship

BSMA-006: Research Process

BSMW-006: Internship Report (Workbook)

Bachelor of Business Administration (Services Management)
(SOMS)

Course Title:	Managing Service Promises
Course Code:	BSM–015
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Integrated marketing communications Unit 1: Coordination in marketing communication and challenges Unit 2: Addressing service intangibility Unit 3: Managing service promises Block-2 Pricing and Services Unit 4: Customer knowledge of service prices Unit 5: Cost and competition-Based pricing Unit 6: Demand-Based pricing Block-3 Pricing and Value Unit 7: Pricing for customer-perceived value Unit 8: Pricing for all-value and quality-Based customer perception Unit 9: Pricing for value equal to customer spend Block-4 Cases

Course Title:	Managing Service Operations -II
Course Code:	BSM–016
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Managing Waiting Lines Unit 1: The Economics of Waiting and Managing Customer Waiting Unit 2: Calling Population and Arrival Process Unit 3: Queuing Configuration, Discipline, and Service Processes Block-2 Capacity Planning and Basic Queuing Models Unit 4: Capacity Planning & Basics of Analytical Queuing Models Unit 5: Types of Analytical Queuing Models Unit 6: Capacity Planning Criteria Block-3 Computer Simulation Unit 7: Systems Simulation Unit 8: Generating Random Variables and Discrete-Event Simulation Unit 9: Service Model Simulation Software Block-4 Cases

Course Title:	Service Entrepreneurship
Course Code:	BSM–017
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1: Service Sector Entrepreneurship Opportunities Unit 1: Service Sector: Opportunities and Challenges Unit 2: Sensing Business Opportunity and Identifying Solution Unit 3: Entrepreneurship Development Block-2 Business Plan and Sources of Capital Unit 4: From Opportunity to Business Plan Unit 5: From Business Plan to Funding Unit 6: Government Programmes for Entrepreneurship Block-3 Growing a service company Unit 7: Strategies for growth Unit 8: Growth from external sources Unit 9: Developing a company vision Block-4 Cases

Course Title:	Research Process
Course Code:	BSMA-006
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Unit1: Introduction to Research Unit2: Types of Research (Primary and Secondary Research) Unit3: Data Collection Block-2 Unit 4: Surveys Unit 5: Sampling Unit 6: Focus Groups Block-3 Unit 7: Questionnaire design and administration Unit 8: Research Report Writing Unit 9: Ethics in Research