IGNOU

BBASM: Bachelor of Business Administration (Services Management)(ODL) Apply Now

Introduction

The University has entered into an MOU with Maharashtra Knowledge Corporation Limited (MKCL) to offer work based Bachelor of Business Administration (Services Management) (BBASM) Programme.

BBASM is a 3 years Degree Program (2 semesters each year). The Programme provides Education, Experience & Earning at the same time. It gives the learners a practical experience as well as monthly stipend/salary as stipulated by the company, for 3 years while pursuing studies. The Programme provides Work-based e-Learning with mentoring by Industry professionals .On completion of the Programme the student receives a BBA degree from IGNOU & 3 years Experience Certificate from the Company.
Please follow the following link for visiting mkcl website: https://ignou.mkcl.org

Objective

The main objectives of (BBASM) Programme are to:

To offer a Work-based programme of study at the Bachelor’s Degree Level for young aspiring professionals who want to pursue a bright career in ever growing Services Industry.
To provide learner-centric quality education.
Offer Skill upgradation and training at the work-place.
To take education to the unreached and to provide employable skilled manpower to cater to the requirement of the Services Industry.

Courses Structure

BSM-001: Fundamentals of Management

Credits: 4
Semester 1

Course Title:	Fundamentals of Management
Course Code:	BSM-001
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Introduction to Management Unit 1: Management: Science or Art Unit 2: Management and Administration Unit 3: Levels of Management Block-2 Functions of Management Process Unit 4: Management Process Unit 5: Planning and Organizing Unit 6: Leading and Controlling Block-3 Management by Objectives Unit 7: Strategies and Tactics Unit 8: Policies and Planning Unit 9: Forecasting and Decision Making Block-4 Cases

Course Title:	Basics of Marketing
Course Code:	BSM-002
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Fundamentals of Marketing- Unit 1: Introduction to Marketing, Unit 2: Segmenting, Targeting and Positioning, Unit 3: Consumer Behaviour, Unit 4: Marketing Mix Block-2 Marketing Communication- Unit 5: Types of Marketing Communication, Unit 6: Advertising, Sales Promotion and Public Relation, Unit 7: Integrated Marketing Communication. Block-3 Marketing Management Today- Unit 8: The Great Indian Market, Unit 9: Issues and Challenges in Marketing in India, Unit 10: Marketing as a Process Block-4 Cases

Course Title:	Written Communication Skills
Course Code:	BSM-003
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Written Communication Skills

Course Title:	Basic IT Skills
Course Code:	BSMA-001
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Unit 1: Operating System Unit 2: Internet Unit 3: Applications Block-2 Unit 4: Word Processing Unit 5: Presentation Graphics Unit 6: Applications Block-3 Unit 7: Spreadsheets Unit 8: Personal Information Manager Unit 9: Applications Block-4 Cases

Course Title:	Internship Report (Workbook)
Course Code:	BSMW-001
Coordinator:
Course Type (Credit):	Skill and Industry (6 Credits)
Course Introduction:	Internship Report (Workbook)

Course Title:	Foundations of Services Marketing
Course Code:	BSM-004
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1: Introduction to Services Marketing Unit 1: Service and Technology Unit 2: Services - Characteristics and Marketing Mix Unit 3: Services and Services Marketing Block-2 The GAPS model of service quality Unit 4: Listening and Service Design Gaps Unit 5: The service performance gap Unit 6: The communication gap Block-3 The financial and economic impact of service Unit 7: Service and profitability Unit 8: Customer perceptions of service quality Unit 9: Key drivers of service quality Block-4 Cases

Course Title:	Focus on the Customer
Course Code:	BSM-005
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Customer expectations of service Unit 1: Service Expectations Unit 2: Factors influencing customer expectations of service Unit 3: Issues involving customers' service expectationsBlock -2 Customer perceptions of service Unit 4: Customer satisfaction Unit 5: Service quality Unit 6: E-service quality and customer effort Block-3 Service encounters Unit 7: Customer perceptions of service encounters Unit 8: The importance of encounters Unit 9: Types of service encounters Block-4 Cases

Course Title:	Understanding Customer Requirements
Course Code:	BSM-006
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Listening to customers through research Unit 1: Using customer research to understand expectations Unit 2: Elements of effective service marketing research Unit 3: Analyzing customer research findings Block-2 Building customer relationships Unit 4: Relationship marketing Unit 5: Relationship value of customers Unit 6: Relationship development strategies and challenges Block-3 Service recovery Unit 7: The impact of service failure and recovery Unit 8: Service recovery strategies Unit 9: Service guarantees Block-4 Cases

Course Title:	Communication and Soft Skills
Course Code:	BSMA-002
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Communication Skills Unit 1: Effective Communication Unit 2: Listening Skills Unit 3: Non-Verbal Communication Unit 4: Interpersonal Communication Unit 5: Presentations Unit 6: Interviews Unit 7: Technology Mediated Communication Unit 8: Communication within a Group Unit 9: Email Communication Unit 10: Written Communication Formats Unit 11: Social Skills Unit 12: Public Speaking Skills Unit 13: Customer Relationship Management Unit 14: Visual Communication Unit 15: Mass Communication Block -2 Soft Skills Unit 16: Psychology of success Unit 17: Being Sensitive Unit 18: Self-Awareness and Self-Acceptance Unit 19: Self Management Unit 20: Time Management Unit 21: Smart Goal Setting Unit 22: Decision Making Unit 23: Being Flexible Unit 24: Interpersonal Relationships Unit 25: Collaboration and Cooperation Unit 26:Positive Health Unit 27: Ethics and Values Unit 28: Problem Solving Unit 29: Emotional Intelligence Quotient

Course Title:	Understanding Human Behaviour
Course Code:	BSM-007
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Human Behavior and Processes Unit 1: Behavior, Personality and Values Unit 2: Workplace Emotions, Attitudes and Stress Unit 3: Foundations of Employee Motivation Block-2 Team Processes Unit 4: Communicating in Teams and Organizations Unit 5: Leadership in Organizational Settings Unit 6: Conflict and Negotiation in the Workplace Block-3 Organizational Processes Unit 7: Organizational Structures Unit 8: Organizational Culture Unit 9: Organizational Change Block-4 Cases

Course Title:	Accounting as Information System
Course Code:	BSMA-004
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Accounting: An Introduction Unit 1: Accounting: Meaning, Objectives, Advantages and Limitations Unit 2: Distinction between book keeping and accounting Block-2 Accounting Information System Unit 3: Source Documents: Invoices, Credit Notes, Vouchers Unit 4: Maintaining Company Data Unit 5: Inventory, Payroll, and TDS Unit 6: Accounting Reports Block-3 Generating Reports with Tally Unit 7: Tally and Accounting Reports Unit 8: Introduction to GST in Tally Unit 9: GST Reports using Tally Block-4 Cases

Course Title:	Basic Quantitative Techniques
Course Code:	BSM-008
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Introduction to Business Statistics Unit 1: Meaning, Scope and Importance Unit 2: Type of data and data sources Unit 3: Frequency distribution, charts and graphs Block-2 Basic Statistics Unit 4: Measures of Central tendency Unit 5: Measures of dispersion, skewness, standard deviation Unit 6: Probability Unit 7: Normal distribution and sampling distribution Block-3 Basic Business Mathematics Unit 8: Mathematics for Business – I Unit 9: Mathematics for Business – II Block-4 Cases

Course Title:	Environmental Studies
Course Code:	BEVAE-181
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block 1: An Introduction to Environment and Environmental Studies Unit 1 Our Environment Unit 2 Ecosystems Unit 3 Major Ecosystems BLOCK 2: Natural Resources Unit 4 Land and Water Resources Unit 5 Forest Resources Unit 6 Biodiversity: Values and Services Unit 7 Energy Resources BLOCK 3: Environmental Issues and Concerns Unit 8 Biodiversity: Threats and Conservation Unit 9 Environmental Pollution and Hazards Unit 10 Waste Management Unit 11 Global Environmental Issues BLOCK 4: Protecting Our Environment: Policies and Practices Unit 12 Environmental Legislation Unit 13 Human Communities and Environment Unit 14 Environmental Ethics

Course Title:	Advanced IT Skills
Course Code:	BSMA-003
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Unit 1: Advanced Excel Unit 2: Apply Custom Formats and Layouts Unit 3: Create advanced formulas Unit 4: Use Scenarios Unit 5: Pivot tables &charts Unit 6: Manage and Share Workbooks Block-2 Unit 7: Productivity tools Unit 8: Google Suite for collaboration Unit 9: Task planning and prioritization tools

Course Title:	Introduction to Service Operations
Course Code:	BSM–009
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Introduction Unit 1: Concept, roles and responsibilities of Operations Manager Unit 2: History and recent trends Block-2 Capacity and Facility Plannings Unit 3: Capacity Management Unit 4: Facility Location and Layout Unit 5: Materials Management Block-3 Quality Management Unit 6: Quality and Productivity Unit 7: Just in Time (JIT) Unit 8: Total Quality Management Block-4 Cases

Course Title:	Service Design
Course Code:	BSM-010
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Service Innovation and Design Unit 1: Considerations and types of service innovation Unit 2: Stages in service innovation and development Unit 3: Service blueprintingBlock-2 Customer-Defined Service Standards Unit 4: Factors necessary for appropriate service standards Unit 5: Types of customer-defined service standards Unit 6: Development of customer-defined service standards Block-3 Unit 7: Physical evidence and servicescapesPhysical Evidence and the Servicescape Unit 8: Framework for understanding servicescape effects and behavior Unit 9: Guidelines for physical evidence strategy Block-4 Cases

Course Title:	Service Quality and Improvement
Course Code:	BSM-011
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Service Quality Unit 1: Defining and Measuring Service Quality Unit 2: Quality Service by Design Unit 3: Achieving Service Quality Block-2 Process Improvement Unit 4: Quality and Productivity Improvement Process and Tools Unit 5: Benchmarking and Improvement Programs Unit 6: Six Sigma and Lean Service Block-3 Service Facility Location Unit 7: Strategic Location Considerations Unit 8: GIS and Facility Location Modeling Considerations Unit 9: Facility Location Techniques Block-4 Cases

Course Title:	Economy and Services
Course Code:	BSM–012
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 The Service Economy Unit 1: Role of Services in an Economy Unit 2: Nature of Service Sector Unit 3: Characteristics of Service Operations Block-2 Sector Study 1 - Traditional and Established Sectors Unit 4: Roles in Service Sector Unit 5: Functions in the Service Sector Unit 6: Processes in Service Sector Block-3 Sector Study 2 - New and Upcoming Sectors Unit 7: Roles in Service Sector Unit 8: Functions in the Service Sector Unit 9: Processes in Service Sector Block-4 Cases

Course Title:	Delivering and Performing Service
Course Code:	BSM–013
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Employee’s role in service Unit 1: Service culture Unit 2: Role of employees and boundary-spanning roles Unit 3: Strategies for delivering service quality through people Block-2 Customers’ role in service Unit 4: Importance of customers in service co-creation Unit 5: Customers’ roles and self-service technologies Unit 6: Strategies for enhancing customer participation Block-3 Managing demand and capacity Unit 7: Lack of inventory capability Unit 8: Strategies for matching capacity with demand Unit 9: Waiting line strategies Block-4 Cases

Course Title:	Managing Service Operations -I
Course Code:	BSM–014
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)

Course Title:	Data Processing and Reporting
Course Code:	BSMA-005
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Unit 1: Create Advanced Charts Unit 2: Create Dashboards using Excel Block-2 Unit 3: Google Data studio Unit 4: Using Google Data Studio for Data Analytics

Bachelor of Business Administration (Services Management)(SOMS)

School of Management Studies

BBASM: Bachelor of Business Administration (Services Management)(ODL) Apply Now

Introduction

Objective

Courses Structure

BSM-001: Fundamentals of Management

BSM-002: Basics of Marketing

BSM-003: Written Communication Skills

BSMA-001: Basic IT Skills

BSMW-001: Internship Report (Workbook)

BSM-004: Foundations of Services Marketing

BSM-005: Focus on the Customer

BSM-006: Understanding Customer Requirements

BSMA-002: Communication and Soft Skills

BSMW-002: Internship Report (Workbook)

BSM-007: Understanding Human Behaviour

BSM-008: Basic Quantitative Techniques

BEVAE-181: Environmental Studies

BSMA-003: Advanced IT Skills

BSMW-003: Internship Report (Workbook)

BSM–009: Introduction to Service Operations

BSM-010: Service Design

BSM-011: Service Quality and Improvement

BSMA-004: Accounting as Information System

BSMW-004: Internship Report (Workbook)

BSM–012: Economy and Services

BSM–013: Delivering and Performing Service

BSM–014: Managing Service Operations -I

BSMA-005: Data Processing and Reporting

BSMW-005: Internship Report (Workbook)

BSM–015: Managing Service Promises

BSM–016: Managing Service Operations -II

BSM–017: Service Entrepreneurship

BSMA-006: Research Process

BSMW-006: Internship Report (Workbook)

Bachelor of Business Administration (Services Management)
(SOMS)

Course Title:	Managing Service Promises
Course Code:	BSM–015
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Integrated marketing communications Unit 1: Coordination in marketing communication and challenges Unit 2: Addressing service intangibility Unit 3: Managing service promises Block-2 Pricing and Services Unit 4: Customer knowledge of service prices Unit 5: Cost and competition-Based pricing Unit 6: Demand-Based pricing Block-3 Pricing and Value Unit 7: Pricing for customer-perceived value Unit 8: Pricing for all-value and quality-Based customer perception Unit 9: Pricing for value equal to customer spend Block-4 Cases

Course Title:	Managing Service Operations -II
Course Code:	BSM–016
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Managing Waiting Lines Unit 1: The Economics of Waiting and Managing Customer Waiting Unit 2: Calling Population and Arrival Process Unit 3: Queuing Configuration, Discipline, and Service Processes Block-2 Capacity Planning and Basic Queuing Models Unit 4: Capacity Planning & Basics of Analytical Queuing Models Unit 5: Types of Analytical Queuing Models Unit 6: Capacity Planning Criteria Block-3 Computer Simulation Unit 7: Systems Simulation Unit 8: Generating Random Variables and Discrete-Event Simulation Unit 9: Service Model Simulation Software Block-4 Cases

Course Title:	Service Entrepreneurship
Course Code:	BSM–017
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1: Service Sector Entrepreneurship Opportunities Unit 1: Service Sector: Opportunities and Challenges Unit 2: Sensing Business Opportunity and Identifying Solution Unit 3: Entrepreneurship Development Block-2 Business Plan and Sources of Capital Unit 4: From Opportunity to Business Plan Unit 5: From Business Plan to Funding Unit 6: Government Programmes for Entrepreneurship Block-3 Growing a service company Unit 7: Strategies for growth Unit 8: Growth from external sources Unit 9: Developing a company vision Block-4 Cases

Course Title:	Research Process
Course Code:	BSMA-006
Coordinator:
Course Type (Credit):	Skill and Industry (4 Credits)
Course Introduction:	Block-1 Unit1: Introduction to Research Unit2: Types of Research (Primary and Secondary Research) Unit3: Data Collection Block-2 Unit 4: Surveys Unit 5: Sampling Unit 6: Focus Groups Block-3 Unit 7: Questionnaire design and administration Unit 8: Research Report Writing Unit 9: Ethics in Research