BBASM is a 3 years Degree Program (2 semesters each year). The Programme provides Education, Experience & Earning at the same time. It gives the learners a practical experience as well as monthly stipend/salary as stipulated by the company, .for 3 years while pursuing studies. The Programme provides Work-based e-Learning with mentoring by Industry professionals .On completion of the Programme the student receives a BBA degree from IGNOU & 3 years Experience Certificate from the Company.
The main objectives of (BBASM) Programme are to: