This course is one of the basic courses for management students. It gives inputs for a learner who begins his career in an organization. This course gives in detail the functions of Management: Planning, Organizing, Staffing, Directing and Controlling which is essential for any manager in any type of organization to have an understanding. The course also gives an understanding about the organizational and managerial processes as to how leading an organization is important processes along with motivating employees so that the organization can meet its goals effectively. Similarly, the processes of Decision –making, communication, suitable organization structure and design are necessary for manager to understand in order to be efficient and effective. Lastly, the importance of culture, bringing change and the emerging trend of Corporate Social Responsibility is important to be competitive and strengthening an organization.

The main focus of this course is on financial services, trying to understand some of the macro aspects of the financial services sector. It deals with issues like the role of financial services in the financial system of a country, the players/participants in the financial services sector. Besides this, ‘an important component of the financial system i.e., financial markets is also covered. The concept and importance of financial services, evolution of financial services in India, the various types of financial services the impact of technology on the financial services sector are also discussed here. Fee-based services that are provided by financial firms to enable others to raise capital from the market or exchange financial assets and risk with other participants of the market, are dealt with. It provides a complete idea about Merchant Banking, the role of issue managers, the requirements as per SEBI for their registration etc. Broking and Trading in Equity and the regulations related to broking and trading in equity in India are also explained. The scope, importance and limitations of Credit Rating, the process of credit risk assessment and rating scales is also covered. Philosophy of Mutual Funds, classification of mutual fund schemes under different categories is also given. It describes the complete mechanism of Dematerialization and Rematerialisation. The depository services provided by National Securities Depositories Ltd. (NSDL) and the Central Depository Services Limited (CDSL) are also discussed. It discusses some of the Fund based services which have great significance in today’s business world. Issues such as benefits of leasing, types of leasing, main clauses in a lease agreement etc. have been covered. The unit on Housing Finance describes the Institutional Framework for Housing Finance, highlighting the Role of National Housing Bank and other primary lending agencies. The different modes of acquiring venture capital funds, Regulations issued by SEBI for Indian Venture Capital Funds/Companies as well as Foreign Venture Capital Funds are also covered. The concepts, operational mechanisms and other issues of short-term trade financing such as Factoring, Forfaiting, Bill Discounting and Asset Securitisation are also covered. Other financial services such as Credit Cards, Insurance Services, Crowd Funding, Carbon Finance etc. are also discussed.This course, deals with management of risk in financial services and some important developments in the financial services sector. It discusses elaborately the transformation from traditional and computerized accounting to a totally digital environment. The different payment products like National Financial Switch (NFS), AePS (Aadhaar Enabled Payment System), IMPS, RuPay, etc. and new emerging technologies like Open Banking, Cloud Banking, Block Chain Technology etc. have been covered to a great extent. The Investment Strategies in Portfolio Management, types of portfolio management services, regulatory framework as well as the developments in Indian Market are also discussed here.

"The curriculum explores the fundamental concepts of managerial economics, including demand analysis, elasticity, production and cost functions, and pricing decisions under different market structures. It also covers macroeconomic aspects such as national income, inflation, fiscal and monetary policy, and their impact on the business environment. The course also explores various types of market structure & competitions and how price is determined under various conditions.
By the end of the course, learners will be able to analyse business problems using economic principles, evaluate market conditions, forecast demand, and make informed managerial decisions in both micro and macroeconomic contexts. This course equips students with a solid foundation for understanding economic influences on business strategy, thus enhancing their effectiveness as future managers and decision-makers."

Marketing as a function aimed at satisfying consumer needs and wants through the exchange process is a key to achieving organisational goals. In order to be able to satisfy consumer needs, you need to first define who your consumers are and what benefits they seek, when and how they buy the products and services being offered by you. Why do these consumers buy your brand and not that of the competitors? How do your consumers perceive your product or service to suit their needs? Do they feel satisfied or dissatisfied after having bought your product? And how are these feelings reflected in their subsequent behaviour as consumers? Seeking answers to all these questions and related issues forms the interesting field of Consumer Behaviour.Each and every person is a consumer. Based on both psychological and sociological perspectives, this course introduces the concepts of individual and organisational buyer behaviour, models of consumer behaviour, and marketing applications. In the context of the buying process, this course discusses both individual influences such as perception, learning, attitude, personality, self-concept, lifestyle, motivation, and involvement as well as group influences such as family, reference group, cultural, and sub-culture. The course is divided into four blocks and has 15 units in all. Activities and project assignments to aid application of the concepts of consumer behaviour have been specially added to facilitate learning.