Traditionally, the field of Journalism and Mass Communication was known to be producing skilled journalists – reporters, editors and page designers until technology perforated the social fabric to create greater opportunities and scope. Learning how to be a skilled professional and learning how to report continues to be an important arm of journalism education even to this day. This course also teaches a budding journalist the art of analysing facts in the context provided and interpreting it to make meaning for larger social good through creating awareness, educating, informing and persuading keeping the ethical standards of profession in mind.

The course MJM-021 Reporting Techniques will provide you a basic understanding of concepts and principles of news reporting, the importance and art of cultivating news sources while also giving you a vivid idea of set up and operation of newsroom of various media houses – print, electronic and online. Other than this, there are three more blocks, one of which focuses on techniques of reporting and the necessary skills that go into making a credible, holistic, professional and balanced news report tastefully in a modern, technocratic news media world. The other two blocks focus on different beats of reporting, enumerating in detail what kind of specialisation a budding journalist needs to build to cover a particular beat.

Journalism is being described as literature in a hurry. Yet, writing a news is an essential skill for any media professionals. The Golden rule for any writing is to keep it simple so that it would enable readers’ involvement in the content as this is highly necessary in journalistic writing.

The Course MJM-022 Writing & Editing for Print Media is precisely designed and developed with the aim of introducing you to the nuances of basic writing skills, editing skills, various forms of writing methods and more importantly presentation techniques you can adopt for your content in various print formats. The whole course comprises of four Blocks, that consists of 15 Units covering a wide range of topics pertinent to writing skills, basic of writing, translation, principles of editing and page layout.

Broadcast (Radio & TV) and online media play very crucial role in the field of journalism. As a student of mass communication, and as a future practitioner in the field, it is essential that you are exposed to broadcast and online journalism.

The Course MJM 023Broadcast & Online Journalism has been developed as foundationalcourse in a systematic way to take you through the step by step process of news production for radio, television and online media. It is presented in three blocks comprising 15 units covering a range of issues in news production for radio, television and online platforms

The Course MJM-025 Media Ethics and Laws, as the title suggests, deals with two important areas - ethics and laws, which every student of mass communication should be thoroughly familiar with. Spread over four blocks, the course explains that every aspect of media profession – Journalism, Advertising, and Public Relations operate within certain legal framework and involve some ethical conduct on the part of media professionals.

Electronic media is a significant part of mass communication. As a student of journalism and mass communication, and as a future practitioner, academician or researcher in this field, it is essential that you are exposed to the different areas of electronic media.

The course MJM 027 Electronic Media has been developed in a systematic way so that you can understand audio production, digital photography and audiovisual production in a systematic manner. It has been presented in four blocks comprising 16 units, covering a range of issues in audio production, digital photography and audio-visual production.

This Course MJM028 - DIGITAL MEDIA is designed to orient learners in four broad areas - the relationship between digital media and society, the significance of social media, tracing experiences of the Internet in the Indian context and the application side of the digital media. The whole course is divided into four Blocks. The 16 Units in this Course cover the main concepts of new media and social media, as well as the experiences and application side of the digital media.

From the moment you wake up, you are constantly being perused to buy into a product or service or to follow a trend. It may sometimes be so subtle that you do not even realise that you are targeted to believe in an idea. You are of course familiar with advertisements on the Television and Newspapers or the Hoardings on roadside and Banners on web pages But, the persuasion attempts do not end here. The communication experts are leaving no stone unturned to reach you - from the apps in your phone to the stepney covers on scooters, from the radio playing in the background to the polybag you carry your lunch box in, from the car your favourite Hero drives in a movie to the little logo on your cap – you are witnessing some form of persuasion. It is the need of the hour to be literate and aware of what is happening around you and how and who is trying to catch you in the net by using techniques of Advertising and Public Relations. This Course will be of help to understand and intelligently sift through the plethora of persuasive information thrown our way.

Advertising and Public Relations are regarded as the ‘in’ careers of our times. Professionally, the new generation wizards are vying to cash in upon the high salaries that these jobs in the media offer. It is a way to do what you enjoy and get paid for it. Creativity and monetary benefits blend in vocational lives in the advertising agencies, public relations firms, digital marketing boutiques, event management companies and corporate houses. Jobs in these sectors are in abundance and need trained professionals. This Course will help you in creating interest and developing expertise in these fields.

You have already learnt about the basic concepts of Advertising and Public Relations in the First Year of this MA. Here, we shall go deeper into these two forms of Persuasive Communication.

Academicians and practitioners from across the nation have contributed to the knowledge that we bring to you in this Course. We have grouped the content into four Blocks with sixteen Units. Each has been written by an expert of the field. While working through the Units you will realise that each has a distinct writing style and way of explanation. The attempt is to bring to you, knowledge from different teachers, each with a unique expression.

Sometimes you would and a concept repeated in a Unit - remember to understand it with the perspective that it is being explained with. The same theory, for instance, will have varied implications depending upon, in which context it is being taught.

Let me briely run you through the content that we have prepared for you, so that you get a basic idea of what to expect in this Course.

The Course MJM-031 Communication Research Methods has been developed as foundational course in a coherent, logical, and systematic way to take you through the process of doing step by step research in this field. It is presented in Four Blocks comprising 16 units covering a range of issues in communication research methods.Depending on the thematic unity of the content, some blocks have five units, while others have four, and the Block 4 has three units - each building upon the previous one.