Integrated Marketng Communicaiotns: This is your first Course of the Programe in Advertising and Integrated Communications (Certificate or Diploma, whatever you have chosen) Welcome to Integrated Communication Practices, a course designed to equip you with the fundamental concepts and practices of communication, and the ability to integrate them in the domain of marketing. In this course, you will learn about the basic concepts and practices of communication, the social set up in which the Indian media operates, and the fundamental concepts of integrated communication. You will also appreciate the different forms of persuasive media that are used around us and learn to incorporate the varied forms of integrated marketing communication in your domain.
Academicians and practitioners from across the nation have contributed to the knowledge that we bring to you in this Course. We have grouped the content into four Blocks with sixteen Units. Each has been written by an expert of the field. While working through the Units you will realise that each has a distinct writing style and way of explanation. The attempt is to bring to you, knowledge from different teachers, each with a unique expression.
Sometimes you would find a concept repeated in a Unit - remember to understand it in the perspective that it is being explained with. The same theory, for instance, will have varied implications depending upon, in which context it is being taught.
Consumer Behaviour! This course aims to provide you with a comprehensive understanding of the factors that shape consumers' buying behaviour. In today's highly competitive marketplace, it is essential for businesses to understand their customers and tailor their marketing strategies accordingly. By the end of this course, you will be equipped with the knowledge and skills necessary to do just that. The consumer is a complex being. The fact they are not necessarily the purchasers of an item makes it even more tedious and at the same interesting to understand this from the perspective of the marketeer and the communicator.
The current times we live in where the digital era is constantly bombarding us with information, it has become even more relevant to understand the consumer for making relevant products and services and even for making succinct communication to reach out to them adequately. This course on consumer behaviour delves deep into various aspects and concepts that build the understanding of consumer behaviour.
Advertising! This course is designed to provide you with a comprehensive understanding of the world of advertising, from its history and evolution to the principles, practices, and ethics of advertising. In today’s competitive marketplace, advertising has become an essential tool for businesses to communicate with their target audience effectively.
Academicians and practitioners from across the nation have contributed to the knowledge that we bring to you in this Course. We have divided the content into sixteen Units. Each has been written by an expert of the field. While working through the Units you will realise that each has a distinct writing style and way of explanation. The attempt is to bring to you, knowledge from different teachers, each with a unique expression. Sometimes you would find a concept repeated in a Unit - remember to understand it in the perspective that it is being explained with. The same theory, for instance, will have varied implications depending upon, in which context it is being taught. We have tried, through our study material, to equip you with the knowledge and skills necessary to create and execute successful advertising campaigns.
Public Relations: Thus far, you have studied three Courses of this Program on Integrated Communications. Now after gaining some understanding on Advertising in the previous Course, we come to Public Relations.
In this course, we will explore the field of Public Relations, which is all about building and maintaining relationships between an organisation or individual and its various stakeholders, including the media, customers, employees, and the general public. We will begin by discussing the history of Public Relations and its evolution over time. We will then delve into the various strategies and tactics used in Public Relations, including media relations, crisis management, event planning, and social media. Throughout the course, we will also examine case studies of successful and notso-successful PR campaigns, and learn from real-world examples of Public Relations in action. We will also discuss the ethical considerations involved in Public Relations, such as transparency, honesty, and integrity. By the end of the course, you will have gained a deep understanding of the role of Public Relations in modern organisations, and developed the skills and knowledge necessary to plan and execute effective PR campaigns. Whether you’re interested in a career in Public Relations or simply want to understand the world of media and communication better, this Course will be a valuable resource.
