Post Graduate Diploma in Advertising and Integrated Communications
Post Graduate Certificate in Advertising and Integrated Communications (Lateral Exit)
SOJNMS, IGNOU has started offering PG Diploma in Advertising since 2023.
This is a Lateral exit Program.
i.e. You can exit after one semester and earn a Certificate.
If you continue with the Second Semester, you will earn a Diploma.
Programme Title: Post Graduate Diploma in Advertising and Integrated Communications/ Post Graduate Certificate in Advertising and Integrated Communications
Eligibility:Graduation in any Discipline
Desirable: The learners should have Bachelor’s Degree in any discipline.
They should have access to computers, the Internet and basic knowledge of MS Office (for creating documents and communicating through the Internet for sending and receiving mails, browsing sites).
Age:Age No Bar
Fees:Rs.4000/- per Semester
= Rs.8,000/- for Diploma & Rs.4,000/- for Certificate
Medium of Instruction:English
Duration:PG Diploma: Minimum :One Year.Maximum:Three years
PG Certificate:Minimum:Six Months. Maximum: Eighteen months
Credits:32
Semesters:2
Name of Program Coordinator:Dr. Padmini Jain, Assistant Professor SOJNMS,IGNOU;01129571607;padminijain@ignou.ac.in
Program’s Mission:The purpose of Post Graduate Diploma in Advertising and Integrated Communications is to develop skilled human resources for the fields of strategic communication and integrated marketing. Online Branding and management of digital media for promotion related activities is a skill that the learner will be expected to from this Diploma. Apart from the professional need of the job market, this Diploma also aims to equip a layman from any other field with the elements used by the persuasion industry.
Relevance of ProgramProfessional Relevance: These are the times of Branding and Marketing. Persuasive Strategies like Advertising and Public Relations are regarded as the new age ‘in’ professions. Media are full of examples of publicity that can be garnered through either paid or free methods. From Page 3 to special supplements talking of brands, from advertorials to paid paparazzi, it is the era of being in the public eye.
Occupationally, the new generation professionals are vying to cash in upon the high salaries that the persuasive media jobs offer. It is a way to do what you enjoy and get paid for it. Creativity and monetary benefits blend in the advertising agencies, public relations firms, digital marketing boutiques, event management companies and corporate houses.
Jobs in these sectors are in abundance and need trained professionals. We try to fulfill this need of the industry by creating interest and developing expertise in these fields.
Social Relevance:Our academics lack practical vocational streak. This is the reason that despite having the best of academic institutions and trainers, industry feels that students with diplomas and degrees do not always qualify as a dependable workforce. We often hear clichés like ‘unlearn what you learnt in the classroom’ This program aims to cover this gap.
This Diploma is open to Graduates from all Disciplines. Any person interested in this field can join it. Besides them, even lay people and professionals from other areas can also gain from this Program.
The field of persuasive communication is expanding especially with the advent of globalization and new media entering the lives of people. From your phone to the outdoors, you are constantly being persuaded to buy into a product or service or to follow a trend. It is a great help and need of the hour to be literate and aware of what is happening around you and how and who is trying to catch you in the net by using techniques ranging from mobile app streamers to traditional advertisements. The Courses in this Diploma are of help to understand and intelligently sift the plethora of persuasive information thrown our way.
Learning ObjectivesAfter completing the program, the learners will be able to acquire specific knowledge and skills enabling them to:
Acclimatized to the social sector advocacy strategies
After completing the program, the learners will be able to acquire specific knowledge and skills enabling them to:
Acclimatized to the social sector advocacy strategies